Shop.org Finds Customers Ready To Shop Via Social Networks

It appears consumers are ready to purchase directly off social networking sites, a new report claims. The 2011 Social Commerce Study, developed by Shop.org with comScore, establishes social media as the new frontier for reaching the widest range of consumers. In the report, 35% of shoppers say they would be likely to buy a product directly from Facebook and 32% via Twitter. I predict that we’ll see more and more online retailers, including daily deal sites, create digital store-fronts and check-out platforms within Facebook itself. This would act to boost social engagement and allow users to see what their friends are purchasing, thereby driving additional sales.

Via PowerRetail

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