Finds Customers Ready To Shop Via Social Networks

It appears consumers are ready to purchase directly off social networking sites, a new report claims. The 2011 Social Commerce Study, developed by with comScore, establishes social media as the new frontier for reaching the widest range of consumers. In the report, 35% of shoppers say they would be likely to buy a product directly from Facebook and 32% via Twitter. I predict that we’ll see more and more online retailers, including daily deal sites, create digital store-fronts and check-out platforms within Facebook itself. This would act to boost social engagement and allow users to see what their friends are purchasing, thereby driving additional sales.

Via PowerRetail

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