After some hard long hours, today we’ve finally released our brand new daily email design. We’ve now reached what we think is the most optimal way to check out the best and most relevant daily deals released in Australia. Along with a range of back-end and technical changes, the main difference in the email lies in the headlines and descriptions within each deal.
Aligning with our website design, headlines now consist of the business name, suburb, and then percent off amount. This allows for fast scanning of deals, with a minimal amount of clutter. With the new description field, Australian shoppers can now get a good idea of what the deal is before clicking it. Of course there is also the address, website link, map, and eatability/urbanspoon/tripadvisor information to keep readers well informed about each deal. Every deal is placed into a category, and then sorted by proximity to the chosen suburb. This way the first deals you see are the ones that have maximum relevance – no more endless deal browsing. One final change is a promoted deals section at the top of the email. This gives a chance for advertisers to showcase particular outstanding deals each day, while keeping the email simple, uncluttered, and clear. Rest assured though, you’ll never see a ‘promoted deal’ that you aren’t interested in – they will only show if you selected the particular category to which it belongs.
We hope you love the new design, and find it useful when looking for the best daily deals that are out there.